Archive for the 'Marketing' Category

Aug26th

Breakfast With The Ambassador From China

Sunday, August 26th, 2007

On August 21, 2007 the Ambassador from China to the US was invited to join in a breakfast at The Benson Hotel. I was also invited and knew that I would be asked to say the concluding remarks. Sitting across from Ambassador Zhou Wenshong I listened intently to his message and what the speakers who spoke on behalf of their company, US Reliant, Inc. had to say. When it was my turn to speak I addressed the entire room by saying that although we had only been in this room for an hour, we are now a family.

The Ambassador’s wife, Xie Shumin returned my statement with an approving acknowledgement that was shown in her nod. I continued to say that the company was going to China and that they would, thanks to the efforts of the Ambassador and my friend, Jin Lan, who organized this breakfast, make acquaintances with a number of large manufacturing companies in China. I had been thinking that US Reliant had only 25 employees, not enough to fill even one small bus. Yet because of the relationships started today they would be able to have these high-level meetings. In turn, I suggested that small Chinese companies should be afforded similar opportunities to meet large US companies.

I finished by making a prediction. I said that one year from this date, if we meet again we will see how far the ripples on the ponds that we are creating today have expanded. Apparently my message struck a cord. When I closed by stating my appreciation for being invited to speak today, I heard a round of applause.

Question: Is there a common ground or a symbol that can bring Chinese and the US companies closer together? I have an idea which is another one of my postings. Have you found it? What are your views on the current business relationship between the US and China?

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Aug7th

Yogi said:“It ain’t over ‘til the fat lady sings”

Tuesday, August 7th, 2007

The Oregonian, on Thursday morning’s edition for July, had a headline in the Sports Section that said: Seattle’s bullpen fails in ninth.  Above the headline was a box score that said: Seattle 7, Los Angeles 7 (through 11 innings).  Below the headline was a picture of a celebration by the Los Angeles Angels after a two-run, two-out homer in the ninth inning tied the game.

Below the picture a caption said: “. . . the Wednesday night game did not end in time for this edition of The Oregonian.”

We also get the local paper, The Columbian, which was on the porch and I read it first.  Apparently the folks who work there stayed up to see the finish of the game.  Its headline, also on the front page said: “Mariners salvage win in the 12th”

The article that followed the picture had this for its lead-in sentence: “Yuriensky Betancourt grounded a single through the left side of a five-man infield to score Adrian Beltre with one out in the bottom of the 12th inning and send the Seattle Mariners to a wild 8-7 victory over the Los Angeles Angels on Wednesday night.”

I love sports, especially for the metaphors they provide.  In business many times there are those who give up, whether the score is tied or the game has gone deep into extra innings.  Then there are those who stay to the end, but they never give up, and then they are the ones who are rewarded for their commitment and perseverance.

The next time you find yourself believing that a particular company or person is going to fail, remember the way The Oregonian handled the story where they highlighted that Seattle’s bullpen failed in the 9th, and then recall what The Columbian had to say because they stayed to the finish.  The other day I saw a bumper sticker on a car that was being towed.  It said: FAILURE IS NOT AN OPTION.

Yesterday I parked in a lot and the car in front of me said: “Something good is going to happen soon.”  And the week before when in Salt Lake my fortune cookie said: “Soon you’ll be sitting on top of the world.”  That’s the way it works in baseball (sometimes.)

Our dueling newspapers showed that it’s the final score that counts; not an inning by inning box score.  “Fail” did not happen during the game.  “Win” comes at the end of the game.

The moral to this story is:

Who cares how many innings it takes to win? A win is a win, salvaged or not!

Jacques B. Nichols
August 3, 2007

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Aug7th

BuSINess

Tuesday, August 7th, 2007

Was it always there, in plain view?
Of course it was, but I hadn’t seen it before.
But when I did, it struck me

Like a red flag excites a bull,
Like a dropping cross-arm signals a coming train,
Like a sounding car alarm; they get attention

Now it won’t go away
Every time I see it tucked inside the word
‘Business’, it’s in there, in plain view.

The word: Sin

Surely it has been noticed by others,
Comments must have been written
But still the question remains

Why is ‘business’ spelled this way?
Could it be because ‘sin’ always tries to hide,
The way it hides in every deal?

Well, some can say: ‘That’s business.’
But I want to change our way of spelling it,
Just like I want to change the world and have peace.

But how do we take ‘sin’ out of business?

Try transparency
Try full disclosure
Try integrity

Try to avoid what’s an acceptable sin
And spell the word: ‘Busyness’ like in ‘Happyness’
Maybe they’ll make a movie of it too.

Like that red flag in front of a charging bull
Drop the flag!  Drop the ‘i’ and use a ‘y.’
Besides, asking ‘Why’ is always a good idea.

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Mar27th

Harmonic Capital?

Tuesday, March 27th, 2007

- - - -HARMONIC CAPITAL - - - -

 

by Jacques Nichols

________________________________________________

There are two other defining moments that have contributed to my desire to start a new kind of venture capital fund. Actually, there are three, although the third reason may have to be left for the Rest of the Story, as Paul Harvey used to say.

The first one defined who is an ‘angel’ investor, although in 1981 when the particular investment was made, no one needed to use a label for private investors as being ‘angels.’ That came about later after the venture capital funds saw their money as the most important ingredient in the equation between entrepreneurs and VC’s.

This story goes back to the early investment in FLIR Systems, Inc. I had invited Chuck Wiper, an original NIKE investor to come with me to the Reno Air Show for a demonstration of FLIR’s infrared sensor. We took a flight in a helicopter at night and once airborne the monitor, in its greenish cast, showed the ground below. Suddenly two figures were spotted in the desert below, waving their arms. Looking out of the windows, only pitch black was visible.

When the craft landed I saw that Chuck was crying. His experiences in World War II as a B-17 pilot had come flooding back. I’d heard that he had survived a plane crash and engaged in hand-to-hand combat. He only said: “I wish we had had this during the war.” That comment was followed by: “How much money do you want?”

I replied that the company wanted to raise $2.5 Million and I added that a venture capital fund in Seattle was on record as offering to take one-half thereof. Chuck said, in a few words, that he would get the other half together with his brother and a couple of other friends. Three days later I had checks that came in the mail and his word was good.

About ten days went by and Chuck called me. “Has the fund sent in their money? He asked. I suddenly realized that I had not heard from them since I was at the home of the managing partner for dinner. I recalled that before leaving he had gone into a closet and came back into the room wearing a T-shirt that said: “He Who Dies With The Most Toys, Wins.” Maybe it was a prophetic message for a venture capitalist, as he did point out the large yacht moored at the dock below his home on Lake Washington. Apparently he was on his way to dying.

I promised Chuck that I would call Seattle for a status report. I did and was told that the attorneys were preparing a Stock Purchase Agreement. It arrived a few days later. Just based on the number of pages I suspected it would require a careful reading. But, I also knew that Chuck would be impatient if I did not immediately send him a copy.

Chuck lived in Eugene, Oregon and the mail service was swift. The next afternoon he called again and there was irritation in his voice.
”Have you read this? He asked.

“No, not yet,” I replied.

Chuck continued. “ Read it and go to page 42. Tell me what it says?’

I quickly flipped pages and started to read. He had obviously been referring to a section that said if he and his co-investors, at any future date, desired to sell any of their FLIR shares, they would have to first offer them to the venture fund. I read the offending language out loud to him.

Then he said: “We don’t need them. I just came back from the post office. I’ve mailed you another check for $1,250,000. Call them up and tell them you just got some screw you money!”

I made the call. It only lasted a couple of seconds.

The lesson I learned this time was that one person’s money ought to be as good as another person’s. That is a lesson that the venture community has lost sight of. Once they invest they look down at the early investors, notwithstanding that but for those investors the company would not exist and they couldn’t make an investment.

The second story is also FLIR related. It is in two parts too. During my tenure on the board of the company I urged the hiring of Dick Kerr, Ph.D. Dick had been the president of the Oregon Graduate Center. He held three degrees from Stanford, including the Ph.D. in Physics. FLIR needed a scientist to advance its product offerings and fortunately for Chuck and the other shareholders, Dick accepted an offer to be the Senior VP for Advanced Development.

Over the ensuing years Dick and I met about monthly, either for lunch or drinks. He kept me informed of progress at the company. Toward the beginning of 2001 he began to talk about a new invention he was working on, one that would combine infrared and radar. The more often we met the more I knew he was going to leave the company and continue under a license to further develop the technology.

One day he called and asked me to join him again. This time he was set to launch Max-Viz, Inc. and wanted me to assist in raising the seed capital. I called on Chuck’s son Tim and a couple of other potential investors I knew. Fortunately for the new company, the money, about $2.1 Million came in and they were on the way. I served for a time on the board of directors and acquired some common shares too.

Shortly after I left the board to concentrate on an offer from a major law firm the company engaged in a round of financing from a group of venture capital funds. The valuation at the close of the offering represented a 50% increase over the price paid by the investors I’d introduced to the company. I felt good about this, for all concerned.

Even though the VC’s took control of the board of Max-Viz, somehow the funds were spent before the cash flow could support the undertaking by management. However, knowing that the company and its technology were catching on in the aviation industry, these investors, and a few new ones, continued to support the company with monthly bridge loans. The conversion price for the loans was to be the same per share price as the funds had paid earlier for their preferred shares.

Somewhere along the way, and just before a shareholder’s meeting to approve the sale of shares upon conversion of the notes, the pricing and valuation for the company dropped like a rotor falling off of a helicopter. We are talking about a down round greater than a 90% drop in price! I’ve called it the Down Round from Hell. Nothing so adverse, in my opinion, had happened to justify such action, other then greed.

I spoke at the shareholder’s meeting of my disappointment. I told the story of Chuck and the famous line about the “ . . .screw you money!” As I rose to leave the room, I added: “If I can, I am going now to find some more of that screw you money.”

Here the lesson learned is one I actually knew from the days with First Source Capital Fund. Keep the number of investors down and be sure you know your co-investors well. Having different agendas among investors is more damaging to a company then not having enough money. Management can’t figure out whom to listen to among a room full of investors/directors.

The third story has to do with the termination of First Source. To know that story and the lessons I learned that time, you’ll have to get a copy of my forthcoming book:

WHO THE HELL SIGNED ME UP FOR THIS CLASS?

or

IF YOU WANT TO SEE GOD’S FOOTPRINT, CHECK YOUR BUTT!”

 

Copyright September 26, 2006, Jacques B. Nichols

If you wish to reprint, pass around, or copy for any reason, please contact me for permission. I am happy to share my written materials as long as I am given credit for the writing and you have included my blog address.

 

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